“Think how you can”

When A.L.C. needed global brand resonance outside of Los Angeles and the US fashion industry, I spearheaded a first-of-its-kind partnership with Nike; taking the project from concept to product delivery in an unprecedented 11-month timeframe – one of the fastest Nike turnarounds in their history.

Using A.L.C. founder’s stylist cache, we created a limited edition sneaker series, positioned as a high end, culturally relevant alternative to the Stan Smith by Adidas. Added value included A.L.C. testing a new market of footwear with the most recognized F500 lifestyle brand on the planet.

The launch campaign I executed included Nike brand ambassador, Gabby Douglas shot exclusively for A.L.C. by photographer, Danielle Levitt.

key successes:

• A.L.C. global brand awareness

• 3B media impressions including Business of Fashion, Vogue and InStyle

• 50M earned social impressions from leading fashion influencers

• Revived relationships and new revenue streams from Nordstroms and Net-A-Porter

• Sell out of 2 skus